Beyond Snack raises $3.5M in Pre-Series-A Funding Round from NABVENTURES Fund

Mumbai, July 27 Banana Chips brand Beyond Snack announced an investment of $3.5 million to accelerate its expansion and drive further innovation in the snacks market. The company has successfully raised $3.5Mn from NABVENTURES Fund, a prominent VC which recognized the brand's potential to revolutionize the snacking landscape.

Beyond Snack is a brand based out of Alappuzha Kerala, founded by Manas Madhu. Jyoti Rajguru and Gautam Raghuraman are the co-founders. The investment will be instrumental in expanding the company's distribution network, supply chain capabilities and R&D.

"We are thrilled to announce this investment in Beyond Snack and onboard NABVENTURES Fund as our investor," said Manas Madhu, Founder of Beyond Snack. "This fresh infusion of funds will allow us to take our brand to new heights and reach a wider audience of snack enthusiasts. With the increasing demand for high-quality snacks, we are well-positioned to transform the snacking industry by offering delicious and guilt-free options. Our vision is to place a pack of banana chips next to a pack of potato chips on all the retail shelves of this world. Our mission is to rewrite the narrative about banana chips, offering consumers an authentic, high-quality, and reliable snacking option, said Manas Madhu, Co-Founder of Beyond Snack.

Beyond Snack's journey began with a vision to revolutionize Kerala banana chips and elevate them to a global standard. Committed to maintaining the highest hygiene standards, Beyond Snack produces its banana chips using superior raw materials and the finest quality bananas. With a focus on Better-For-You—conscious consumers, the chips have no artificial colors or flavors. In addition to the classic salted flavor, Beyond Snack offers a range of exciting flavors, including peri peri, salt and black pepper, and sour cream onion and parsley. Recently, the brand introduced two new flavors: Desi Masala and Hot & Sweet Chilli.

Noida-based Equity360 is a transaction advisor for Beyond Snack. Founder Sumeet Seraf quoted "It is with great pleasure that we extend our investment to Beyond Snack in their pre-series A funding round. We have closely monitored the impressive growth and success of this Banana chips brand. Beyond Snack's unwavering dedication to excellence, customer satisfaction, and sustainable practices has positioned them as a prominent player in the market. Beyond Snack's commitment to innovation, coupled with its strong management team, provides a compelling investment opportunity, and we are confident in the brand's ability to flourish in the ever-evolving consumer landscape. We look forward to a successful collaboration and contribution to the continued success of Beyond Snack in the market."

Beyond Snack has rapidly expanded its retail presence in Maharashtra and established a robust online footprint across significant marketplaces such as Amazon, Flipkart, Big Basket, Blinkit, Swiggy, and Zepto, enabling nationwide accessibility. The brand has ambitious plans to expand its presence across 10 states and 25 cities in the coming year. Additionally, Beyond Snack has achieved notable progress in global markets, establishing its presence in countries such as the United States, the United Arab Emirates, Australia, Sweden, Qatar, Nepal, Singapore and Mauritius.

Launched in 2020, Beyond Snack got initial investment from 100X VC and other notable angel investors and angel networks like Faad Network. Beyond Snack gained widespread attention when featured on the highly acclaimed Sony television program Shark Tank India Season 1. During the show, Ashneer Grover, co-founder of Bharat Pe, and Aman Gupta, co-founder and chief marketing officer of boAT, recognized the tremendous potential of Beyond Snack and made an investment in the brand. Since then, Beyond Snack has experienced exceptional growth, expanding its reach threefold within six months of receiving the investment.